What is E-Export?
Electronic export, also known as cross-border e-commerce, is the delivery of orders received from abroad to the customer through online channels within the framework of micro-export rules. According to another definition; cross-border online marketplaces or business-to-consumer (B2C), direct e-commerce between two businesses (B2B) or two people (C2C).
It will not be impossible to foresee that companies that want to move their online stores to foreign markets will face many difficulties in foreign markets. There is much to know and practice. However, despite all the difficulties, international online sales are much easier than before thanks to e-export.
Basic Rules in E-Export
Companies that want to use e-commerce for international trade should first focus on localizing cross-border e-commerce. There are some rules that must be followed when exporting electronically.
Local competition
Regional competition is of strategic importance for the success of e-export. A service or product offered in a cross-border market fills the gap, but may have to face local competition in another region. To do this, you need to do market research and obtain realistic data on prices and market shares. This is why shopping and mapping applications can lead online search engines in global markets.
Local payment methods
Local payment methods are an important factor in electronic exports. Currencies accepted by the payment service provider; In such cases, additional costs should be clarified. This information may change depending on the payment management. You should also learn about the payment methods commonly used in cross-border markets and whether they can be integrated into your company’s systems. It should be noted that the payment method is the most frequently used payment method by your target audience.
Local shipping options
The distribution route chosen to deliver the product to the target market is a powerful force in the consumer’s purchasing process. Market research should find out if local shipping options are competitive. Inventory management for make-to-order requires a large investment. Therefore, price competition can be achieved by reducing shipping costs initially.
SEO
Localized SEO campaigns can be offered for businesses that prefer an online platform for electronic export. In this case, learning the most searched words in the field of e-export can help. In order to make more sales in these markets, the language used by search engines should be adapted to e-export platforms. In addition, digital advertising techniques should be focused on to increase sales.
Things to Consider in E-Export
For the sustainability of electronic exports, it is important to know and implement the local trade legislation in detail.
Businesses that want to do e-commerce in cross-border markets should be wary of scammers. That’s why you should choose a payment channel that is experienced in local customer behavior.
Cross-border e-commerce should use consistent and predictable logistics systems.
Local tax laws and e-commerce laws should be carefully considered.
Companies engaged in e-commerce in some cross-border markets may face government intervention if they manage their operational processes through channels other than local elements.
Cross-border e-commerce payment transactions can be difficult. Customers who buy your product may be disappointed when they face additional taxes. That’s why it’s so important to understand local taxes well and ensure your customers pay accordingly. Otherwise, your purchase will result in a refund and harm your business and brand.
It is a mistake to treat different national markets the same way. For example; The American and Chinese consumer bases and cultures are very different. Therefore, electronic export should take into account the sensitivity and culture of the target market.
When localizing your website, you should use professional translators, not online translation tools. Otherwise the words can be misleading.
Public holidays are one of the most important issues in electronic exports. You should evaluate the Christmas promotions suitable for your target audience. Some of the questions that need to be investigated regarding electronic export are as follows:
What is your target market time?
What are seasonal and local holidays?
Do holidays affect the products and campaigns on sale?
Can all products be sold here
What are the storage and shipping costs?
What legal obligations should I fulfill?
What are import duties, returns and warranties?
What is the sales tax for this market? Electronic exports, which have become increasingly widespread in recent years thanks to government incentives, offer important opportunities for brands. The investment cost of e-export is lower than traditional exports and it is the type of e-commerce that is least affected by domestic economic fluctuations. E-export has the potential to be the locomotive of e-commerce in Turkey.
